Digital Strategist forSoftware Companies

A marketing expert with 10+ years of experience growing software products and businesses.

Looking for a seasoned marketer to streamline your product growth?

Seeking professional help with your product roadmap and marketing strategy?

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I'd be happy to grow my professional network!

The Full Story of My Professional Growth and What I'm Passionate About

As a mar tech enthusiast, I do believe that marketing automation tools and platforms and emerging AI-powered marketing software have great potential when properly combined with marketing and domain expertise.

I started my career as a link-building specialist in 2008, and in the first years of my working journey, I was doing SEO (mostly link-building), then got particular experience with Google Ads, shifted to SEM activities, helping businesses to increase both free and paid traffic from search engines and niche sites.

As I was diving hands-on into other new areas of digital marketing, like content marketing, event marketing, and marketing emails, I immersed myself in the lead generation (conversion) process and marketing strategy. I was able to help companies not just get more visitors to their web assets, but plan and develop marketing strategies and assets according to their business goals, not just increase overall web visibility for brands but help businesses get the most out of web traffic in terms of sales.

Actually, that is quite an attractive part of work for me - learning industry trends and customers’ pain points and developing effective landing pages with offer value delivered in the most captivating and appealing way.

The experience I've got as an in-house marketer and team leader in software companies with advanced b2b and b2c software products and services made me a true lover of content marketing, inbound marketing methodology, and HubSpot platform. Also I had a chance to develop and kick off an Account Based Marketing pilot campaign.

My most recent roles include the Digital Marketing Team Lead in a Software Development Company for 2 years and the Head of Product & Marketing for an ecommerce project in the US education market also for 2 years. Since 2022 I work as an independent contractor (b2b) located in Warsaw (Poland).

Shaping My Knowledge and Experience

Read from the blog

Check the software industry tailored marketing content I've created to shape my knowledge and experience

Digital Marketing for Kubernetes Startups: How to Keep Your Site to Top on Google

August 9, 2021

Account Based Marketing B2B Software

B2B Tech Marketing: 7 Ways to Build a High-Quality TAL for an ABM Campaign

July 23, 2021

FX & Money Markets Niche Marketing

Forex Broker Promotion: 5 Niche Marketing Opportunities for a Forex Brand

June 23, 2021

Certified Digital Marketing Professional

Digital marketing tools and platforms are constantly evolving. It's important to stay up to date on their features, and learn best practices on how to fully use their potential.

Contact me today

Looking for external expertise and professional help with your digital strategy? Contact me to get your sales & leads quality & numbers to the next level!