Digital Strategist forSoftware Companies
A digital marketing manager with over 10 years experience in marketing for tech companies.
Looking for a marketing expert to join your team?
Seeking professional advice on your digital strategy?
The Full Story of My Professional Growth and What I'm Passionate About
I’m a mar tech enthusiast, I do believe that emerging marketing automation tools and platforms and AI-powered marketing software has a great potential, when properly combined with marketing knowledge and domain expertise.
I started my career as a link building specialist, and in the first years of my working journey I've been doing SEO (mostly link building), then got particular experience with Google Ads, shifted to SEM activities, helping businesses to increase both free and paid traffic from search engines and niche sites.
As I was diving into other new areas of digital marketing like content marketing, event marketing, marketing emails, I immersed myself into the lead generation process and marketing strategy. I started to help companies not just get more visitors to their web assets, but plan and develop those assets according to their business strategy, increase an overall web visibility for brands, and help them get most out of web traffic in terms of their business goals.
Actually, that is still quite an interesting part for me - studying customers’ pain points and developing effective landing pages with value propositions delivered in the most natural and appealing way.
The experience I've got in various companies, most of which were software and high tech businesses with advanced b2b products and services with long sales cycles, made me a true lover of content marketing, inbound marketing methodology and HubSpot platform. Also I had a chance to develop and kick off a few pilot campaigns related to Account Based Marketing.
My last in-house position was a managing one (digital marketing team lead), and I feel comfortable leading a team or а standalone project.
Shaping My Knowledge and Experience
Read from the blog
Check some useful content on Digital Marketing topics I've generated to shape my knowledge and experience
Certified Digital Marketing Professional
Digital marketing tools and platforms are constantly evolving. It's important to stay up to date on their features, and learn best practices on how to fully use their potential.